Facebook - A Powerful Technique To Promote Organisation
With 500 million (and increasing) unique users all over the world, Facebook is the No. 1 social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the largest phenomenon on the net.
An user interface which allows for fast communication and the ability to make fan pages and groups at the click of a mouse button are what make Facebook really popular. Another vital reason for its huge popularity is the wide variety of social applications which were developed and made available inside the Facebook environment.
Those applications allows users and friends to do joint activities such as playing games that run endlessly, sharing photographs, videos, and web links, and so on.
How does this help a marketer?
Usually, media plans were drawn to include TV channels, magazines, or some other media which could grab maximum eyeballs and effectively reach a particular audience. The science of segmentation and targeting has become only more precise in the case of social media.
Facebook offers a large variety of avenues to communicate with the audience, which unveils a completely different world of possibilities to have a successful dialogue with customers. Most of these techniques used popularly by marketers are:
Advertising: The very first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you could create your own ad in a few minutes and also specify the details of your target group in terms of demographics and kinds of discussions where you wish your advertisement to appear.
Fan Pages: Facebook permits every brand, and individual users, to make fan pages for their favorite celebrities and their own homegrown businesses. Major brands have also made their official pages on Facebook which have a huge, immediate fan following throughout the world. The fan page has enormous utility to convey first hand details about the brand and also to collect instant and frank feedback from your buyers.
Branded applications: Among the greatest strategies to engage an user toward your brand is by creating a Facebook application; this might be a game or a contest, with your branding coming across subtly through it.
What makes Facebook even more enjoyable is the way it allows you to target your communication sharply only to the customer segment you want to attract. It also offers analytics and page insights that give good feedback and measurement on the process done.
The options offered by Facebook could be creatively explored and used judiciously for bringing about best benefits to any brand.
However, while doing all this, you have to be aware of the fact that customers have an equal say and have the ability to respond instantly to any of your actions with a thumbs up or a thumbs down. Availing the service of a social networking consultant to work out a social media strategy might be required so that your efforts will not be in vain.
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