Pre-Paid Legal Leads - 3 Roads, Which Is Best?
Prepaid Legal leads can make the distinction between a favorable outcome and total loss in your business. But, not all leads are born equal.
Whether you determine to buy leads or get your own, there are three main "types" or categories that you'll find handy in growing your Prepaid Legal business:
1. Likely customers. These prospects are interested in one of your products or services. If happy, they may be carefully introduced to your program with moderate success. But, they didn't begin with an interest in making money, and they're going to need a lot of guidance.
2. Opportunity seekers. These individuals are looking for a way to make money. They may or may not be serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your task will be to find the genuine ones, overcome their concerns and guide them into your program.
3. Active network marketers. These individuals are already in an opportunity, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of multi-level marketing, and 2) they've proven it with their credit card by becoming a member of a program.
The finest prepaid legal leads are those in the last group: active multi-level marketers.
Why?
Well, as mentioned above, you are certain they have an interest in making hard cash with MLM. You will never hear them say, "Is this one of those ponzi schemes?" and other such foolish questions. They're past that; they know better.
They also understand the profession better than someone who's never been in network marketing. So, once they become a member of your organization and get trained, they'll produce results much quicker (and with less guidance) than a normal person.
Lastly, they likely know other active network marketers: their upline, front line, and even cross-line representatives they ran into at their company event. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your organization.
They're in a program, though, and not necessarily looking to embark upon something new. It's your job to gently, and with utmost care, pique their curiosity without setting off any alarms.
The best way to do this is to start with an offer that assists them in their existing organization... something not even related to your program. Something generic, like marketing tools or education.
Win their trust, and make evident your value to them by assisting them to move forward with their existing program. Show them that, unlike their existing advisor, you are teaching them things that yield results. But make it clear that the only people who get your real focus are the people contributing to your own success.
At that time, signing up for your organization will be the next reasonable move.
In summary, you can target potential customers, you can go after opportunity seekers, or you can target active multi-level marketers. Of the three, active MLMers have the highest potential to explode your team with the least effort. Focus your effort there, and your paycheck will be transformed.
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